By W.R. Jones
She is turning her back on this world of relentless intrusion.
I stopped to get gas at the Shell station this morning. After swiping my card, entering my zip code, and selecting the octane level, a TV over the pump came on. I heard something like “NBC at the pump. Isn’t getting gas more fun now?” Are you shitting me? There was 15 seconds of weather forcast that is available numerous other places; then the ads began.
Really, listening to ads while pumping gas jump starts my day. What sales genius came up with this idea?
I can see the logical extension of this business model. The “walk along” or “keep you company all day” campaign where you get streaming ads on your cell phone whether you want them or not. The phone, “Hey, while you are waiting for your friend to pick up this call, take a look at this bluetooth ear piece. You look very out of date holding that phone to your ear.” Or, “I see you are taking a pee, press 5 to view some penile enhancers at a discount.”
With a DVR it is more apparent just how many ads are shown during a normal TV program. I suppose it may be the DVR, allowing us to skip over the blather, that has led to them seeking us out at the pump.